I call it “To Read” mail. You could also label it “Subscription Mail”, “Browsing Mail”, or “Fun Mail”. Whatever you want to call it, this refers to newspapers, magazines, catalogs, political propaganda, and paper newsletters...mail that requires no action other than to peruse it if and when you feel like it. Because reading it is purely optional, we tend to set it aside to enjoy with a cup of coffee or when there’s just more time. However, “when there’s more time” is a nothing but a mirage. So it sits...and sits...and sits...collecting dust in a pile somewhere...accumulating until the cluttered buildup forces us to finally take some action.
The good news is that we can let ourselves off the hook for reading it anytime we want by simply plopping it into the recycle bin. Yet the bad news is that very few of us can do that without experiencing some level of guilt. Why is that?
I suspect a combination of having committed yourself to reading it and FOMO (fear of missing out) is at play here. When you set aside each issue as it arrived, you were making a statement: I’m going to read this. You obliged yourself to take this action in the future. And you recommitted to that action every time you caught a glimpse of it and chose not to throw it out then and there. Even if you began reading it, the unspoken promise to finish it later has dwelled deep within your semi-conscious brain, even as you continued piling newer issues on top of it. Abandoning that goal weeks, months or even years later feels like failure. Besides, what if there’s something important or compelling lurking within those pages that you’ll miss if you never complete your mission? You could be allowing the perfect double chocolate mousse parfait recipe to slip right through your fingers! You could end up with the only home on your block with a yard lacking the latest trend in garden gnomes, all because you missed the big sale in last summer’s Gnomes R Us catalog. This, my friends, is how we convince ourselves that we can't just take the easy way out.
Thus, you are left with a choice: continue suffering from subscription buildup, or practice routine prevention. Here’s my three-part prescription for shrinking that mass of unread periodicals and restoring a healthy balance in your browsing mail:
1. Taper the dosage - First, reduce the amount of catalogs you receive by putting yourself on the Direct Mail Association’s National Do Not Mail list, or contact the companies directly to request removal from their mailing lists. Next, cancel all subscriptions you struggle to keep up with, or switch to an electronic subscription. Finally, establish some rules to help you manage the volume of reading materials you save for later. Some suggestions:
2. Use as directed - Create a plan for when and where you will actually read these items. Work it into your daily/weekly routine. If necessary, put it on your schedule and create a reminder to do it until it becomes a habit. Whether it’s reading the paper on your train ride into work, setting aside 30 minutes to browse through catalogs in bed each night, or reserving an hour each Sunday afternoon to curl up with your favorite magazine and a cup of tea, having your strategy planned out in advance will increase its effectiveness.
3. Discard when expired - Once you’ve read it or let it expire, get rid of it! The easiest solution is to simply recycle your old reading material, but here are some other alternatives:
With unlimited refills of this prescription, even fighting subscription buildup will be easy peasy.
Don't miss out! Subscribe to the EPL Blog to get each new post delivered straight to your inbox.
Valerie Sheridan is a professional organizer, wife, mother of two, and Founder/Owner of EasyPeasy Living.